Blogging by Numbers: How to Create Headlines That Get Retweeted

Blogging by Numbers: How to Create Headlines That Get Retweeted
http://www.fourhourworkweek.com/blog/2010/08/30/popular-retweets/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+timferriss+%28The+Blog+of+Author+Tim+Ferriss%29

How do you learn what works? Headlines are as old as writing itself.

There are many sources, but rankings and data sets (often prolific bloggers) are what you want. The simple version is: study (look at “7 Days” or longer) and Seth Godin (look at the most retweeted).

Seth is a brilliant copywriter and outstanding headline craftsman. I notice one of his repeating headline patterns appeared to be “The Difference Between [A] and [B]“, which I tested successfully with “The Difference: Living Well vs. Doing Well.”

What the hell does my post title mean, exactly?

Precisely.

(via Instapaper)

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