Five rules for your About page

Five rules for your About page
http://sethgodin.typepad.com/seths_blog/2010/09/five-rules-for-your-about-page.html

Five rules for your About page

When someone comes to your site for the first time, they’re likely to hit ‘about’ or ‘bio’. Why? Because they want a human, a story and reassurance.

Here are some helpful guidelines (okay, they’re actually imperatives):

1. Don’t use meaningless jargon:

(via Instapaper)

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